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It’s not every day Coinbase buys a company from one of crypto’s OG voices, a project that Cobie himself wrote off as “likely to fail” just sold for $375 million, proving once again that valuation math in crypto requires its own branch of physics. Oh, and if you’ve ever found yourself saying “it’s different this time”… I’ve got some bad news (and a blog post) for you.
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Editors Corner
The Most Dangerous Phrase in Crypto: “It’s Different This Time”
Every bull market, someone says it. Usually on a podcast, right before the crash.
"This cycle’s different, man. The institutions are here. The tech’s matured. The fundamentals are strong."
Spoiler: it’s never different. It’s just louder.
Crypto is a recursive hallucination — the same story retold every four years, just with new characters and higher numbers. In 2013, it was “the Silk Road cleanup.” In 2017, “the ICO revolution.” In 2021, “DeFi and NFTs will replace Wall Street.”
And in 2025? Apparently, “AI coins are the new blue chips.”
Every time, we convince ourselves that volatility is dead, that “this time” the gains are sustainable, that the new narrative has solved human greed. Then something breaks, leverage evaporates, and we’re back to square one — staring at red candles and wondering why we thought dog coins were a store of value.
Don’t get me wrong — innovation is real. Each cycle builds something permanent. But the behavior never changes. Human psychology is the one constant blockchain can’t decentralize.
So when you catch yourself thinking “it’s different this time,” stop. Zoom out. Remember that the market’s job is to punish overconfidence and reward patience.
Crypto Trivia: The Halving Hype Cycle
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Today’s Report
Coinbase Buys Cobie’s Echo, “Likely to Fail” Project Gets $375M Exit

🚨 Our Report
In a move that sent a clear message to the token‑raising crowd, Coinbase announced the acquisition of Echo—the web3 fundraising platform launched by crypto influencer Cobie—for approximately $375 million. The deal positions Coinbase squarely in the evolving on‑chain capital‑markets playbook. Oh, and yes: Coinbase also reportedly snapped up Cobie’s “UpOnly” NFT for around $25 million, because why not swipe a piece of podcast culture while you’re at it.
🔓 Key Points
Echo will operate as a standalone brand even after the acquisition, while Coinbase plans to integrate Echo’s “Sonar” public–sale product into its ecosystem.
Cobie admits he built Echo with a “95 % chance of failure” mindset—yet here we are.
The acquisition signals Coinbase’s intent to build “compliant, blockchain‑native fundraising infrastructure” as on‑chain capital formation matures.
Coinbase’s acquisitive streak this year also includes deals to strengthen derivatives, DeFi tools and on‑chain markets—this is just another arrow in its quiver.
The purchase of the UpOnly NFT is a cultural flex: Coinbase says the NFT is “a piece of crypto culture worth preserving.”
🔐 Relevance
This isn’t just another M&A headline—it’s a loud statement about where Coinbase thinks the game is going. The traditional capital‑markets model is slowly migrating on‑chain: tokenised equity, public sales of blockchain projects, and regulated platforms for raising crypto capital. By acquiring Echo, Coinbase isn’t just buying a product—it’s buying a foothold in that future infrastructure.
For traders and allocators, this suggests two things: one, fundraising in crypto is shifting from informal token drops to more structured, platform‑driven processes; and two, major players like Coinbase want to control that infrastructure, meaning smaller DIY routes may become less dominant. The fact that Cobie built something he expected to fail and still sold it to Coinbase perfectly encapsulates how optional risk and narratives still win.
From a strategic perspective, this sets a precedent: if Coinbase plays this right, they’ll have the on‑ramp for web3 issuers, distribution for retail investors, and regulatory cover under one roof. For projects looking to raise funds, aligning with big platforms may become more of the norm. For investors, seeing Coinbase double‑down on infrastructure means we should keep an eye on ecosystem dynamics—especially how token sale mechanics evolve, how compliance is baked in, and how this affects valuations for early‑stage web3 ventures.
If you’d like, I can pull up competitive platforms for web3 fundraising, show how this fits into the broader ecosystem, or break down potential regulatory implications.
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Today’s Top News
HEADLINES
Coinbase Acquires Echo in $375M Deal, Marking Major Bet on On-Chain Fundraising — Coinbase has bought Echo, the crypto fundraising platform co-founded by Cobie, for a reported $375 million. The move strengthens Coinbase’s push into decentralized fundraising. Echo’s product “Sonar” will be integrated into Coinbase’s ecosystem over time.
Here’s why the price of Bitcoin dropped right after Trump created a strategic crypto reserve — After President Trump announced a federal crypto reserve, Bitcoin briefly surged to $126K before a sudden correction. Traders reacted with skepticism about the plan’s long-term sustainability. The volatility underscores market sensitivity to policy announcements.
‘Roadmap for corruption’: Trump dive into cryptocurrency raises ethics alarm — Ethics watchdogs are raising concerns over Trump’s direct involvement in crypto policy and infrastructure development. Critics fear conflicts of interest, especially amid new investments tied to administration insiders. The controversy could impact investor confidence.
Top Crypto Hacks and Exploits in 2025 (So Far) — A new report details the largest crypto hacks of 2025, highlighting vulnerabilities in DeFi and bridge protocols. With over 30 major incidents, losses are nearing record highs. Security continues to be a critical concern for investors and developers alike.
Market Trendline
PRICE ACTION
The crypto market is in a holding‑pattern rather than a breakout, which means gains are modest and risk is quietly building beneath the surface.
Market Overview
Total market cap is hovering around the low‑$4 trillion mark, up a few tenths of a percent over the last 24 h. Bitcoin dominance is in the high 50s–60% range, meaning altcoins aren’t really staging independent rallies.
Notable Movers
Bitcoin (BTC): Trading around $110k, showing only modest uptick (~1–2%). The lack of momentum despite large support shows a “buy the dip” mood is fading.
Ethereum (ETH): At roughly $3.9k, similarly muted. The altcoin king isn’t leading, which suggests capital’s stuck in base‑camp rather than exploring new territory.
Emerging altcoins: A few smaller tokens (e.g., EnzymeMLN, TrueFiTRU) posted double‑digit gains—%‑wise—but with low volumes and likely speculative spikes rather than broad structural moves.
Macro View
With inflation expectations and central‑bank policy still murky, risk appetite remains tepid. The market’s waiting for a clear catalyst—spot ETF flows, regulatory clarity, or macro data—to break out of this sandbox. Until then, capital is parking in BTC/ETH rather than branching out. On‑chain and derivatives data continue to show elevated leverage, meaning even a small flashpoint could trigger outsized moves.
Bottom Line
The market is coiled. Primary assets are stuck in range, altcoins are flashing spikes but without follow‑through, and the broader backdrop is more about holding the line than charging ahead. Don’t expect fireworks—yet—but stay alert: when the next spark hits, the move could be sharp.
Today’s Top Tweet
TWITTER NEVER SLEEPS
$BTC is now on the brink of its green range.
This means that it's trading two standard deviations below its ideal level.
This could be concerning if we thought the bull market was peaking, but macro factors indicate otherwise.
Since we believe that this bull run will run till
— #Milk Road (#@MilkRoadDaily)
2:15 PM • Oct 18, 2025
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DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.



